What, you think you have a choice? Think again.
On the surface, the "Consumer is King" philosophy is easy to believe. We’re spoilt for choice, aren’t we? Supermarkets offer endless brands and products that cater to every imaginable need, don’t they?
The brands that so many of us are loyal to are actually more closely related than we realise. The UK food and drink industry is dominated by a handful of multi-billion pound companies. Take Kraft Foods whom own over 50 of the biggest household name products, from Cadbury to Kenco. And who knew that PepsiCo owned Quaker Oats?
In reality, our choice isn’t as broad as we think. Large corporations control a selective and convenient choice of products and they have the capabilities to be able to produce these cheaply and distribute them widely. Now, this wouldn’t necessarily be a problem if they were meeting consumer needs. But we know they’re not.
We have an obesity crisis with 58% of women and 68% of men overweight or obese. Our diets aren’t providing the nourishment that our bodies require. Now, Public Health England have introduced a target for all products to reduce sugar content by 20% by 2020, however the target is voluntary and not mandatory. We’re looking forward to seeing the results…
Why wait though? We can improve the nation’s diet right now. There are multiple smaller brands who have innovated to create reduced sugar products. But innovation doesn’t come cheap, nor is it cheap to manufacture products without the economies of scale of a large corporation. For many, this means that these products are out of economic reach.
Let’s reduce this cost by cutting VAT to the reduced rate of 5% on all products with a reduced, low or no added sugar nutrition claim.
Join our mission, sign and share our petition.