Why? We have a problem. It's cheaper to buy food packed full of sugar than healthy food that’s not. Everyone loves their favourite sweet treats, so consumption of sugary food isn't set to change any time soon. This is contributing to the obesity crisis in the UK, where according to National Statistics 58% of women and 68% of men are overweight or obese.

We need to incentivise consumption of healthier food by making it cheaper for us all to buy.

We are petitioning the government to cut VAT to the reduced rate of 5% on all foods and drinks with a reduced / low / free from added sugar / sugar free / low or no calorie claim.

Reductions from the standard 20% rate are typically granted when there is a social benefit for doing so. There is a clear benefit here. Add your signature and help us to make change. 

Reducing VAT on lower sugar products would be simple to implement and give more people access to healthy foods whilst also encouraging food producers to innovate in lower sugar alternatives.

Your signature will help us to deliver this petition to the Chancellor of the Exchequer, Philip Hammond. This will be a step forward in making it cheaper for us all to buy foods that contain significantly less sugar.

Sign the petition